Fazendas Escaláveis is a brand dedicated to helping rural producers transform farm management into a replicable business model, offering services such as consulting, tailored training, budgeting, goal setting, leadership development, harvest closing, process mapping, and training. The core values of the brand are dynamism, growth, and integration.
The concept seeks to reflect the core values and services offered by the company, emphasizing the importance of efficient management, continuous development and growth within the rural sector.
The Logotype: Composed of two interconnected squares, it flows from a smaller square, representing the starting point of processes, suggesting the idea of scalable growth and replication of processes, essential for sustained success in rural management.
The intersection of the squares subtly references the infinity symbol, which represents continuous flow of information and the ongoing nature of productive activities and knowledge. This reinforces the brand's commitment to sustainable development and efficient management that endures over time.